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Consumer insightData & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Consumer insight
Benchmark: Measuring the ROI of the Insights function
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insight
Benchmark: Insights Core Competencies
WFA member benchmark on the key skills insights leaders are focusing on
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Consumer insight
Benchmark: Consumer segmentation partners in APAC
WFA member benchmark on identifying segmentation suppliers in APAC
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Consumer insightData & analytics
Spotlight: Spark more insights-driven decisions with generative AI
Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Consumer insight
Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Consumer insightData-driven marketingMarketing effectiveness
WFA appoints new Insight Forum chair
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…